By AnnMarie Proudfoot
Yesterday morning I headed along to Ely CHQ bar and brassiere in the IFSC, Dublin, where Tesco previewed their AW10 collection with an intimate fashion show.
With F&F providing on-trend styles and Cherokee offering cosy winter warmers, Tesco are definitely up there with some of the hot trends for this season and they always deliver with great value prices.
The all important winter coat purchase is helped along by the fact that all Tesco coats are machine washable, so there’s not a dry cleaning bill in sight. They showcased the on-trend camel coat in two different styles (€46)– perfect for mixing with denims or for throwing over a party dress and heels. A navy military coat (€47) and check duffle coat also come in at a great value €46 and a bright pink funnel neck coat (pictured) also stood out.
The revival of the poncho also made an appearance in both plain grey with tassels and in fairisle (€18.50). We saw pumps for €6, black thigh highs boots and stud boots (€29).
The Maxi dress continues to remain popular for autumn with a grey jersey dress (pictured, €16.50) which I’d pair with a chunky knit cardigan. And for the guys the winner had to be a tuxedo with shirt and tie for €66 all-in! (they had some keenly priced suits at €57.50 too).
Some of my must-have buys from Tesco autumn winter 10 collection are the biker wellies (pictured, €14) – there’s also a pair of mock crocodile skin wellingtons in store (€14) – a T-shirt dress (€18.50) and a sequence trapper hat for €8.50.
The good thing about this fashion show is that when you see something you like, the chances are, you will be able to afford it! Supermarket chic never looked so good.
What She Ate: The post show tapas were a big hit with the hungry attendees
What She Drank: Woken up with coffee on arrival, we later enjoyed a glass of bubbly..after midday it’s allowed isn’t it?
What She Wore: The Frow was a laid back affair (it was 11am in the morning after all!) graced with the presence of Corina Gaffey (Stellar & Kiss Magazine), Ruth O’Connor (Sunday Business Post), Laura Whiston (Whisty Blogs Dublin Fashion) and stylist Courtney Smith, amongst others.
P.S I would recommend going to the larger Tesco stores if you want to see their full range. I’m always asked which stores you can buy Tesco clothing in (some Tesco’s only do food) so here’s the lowdown:
The full range (ladies, mens, kids, baby, accessories, Essentials) is available at Tesco Clarehall, Wexford, Finglas Clearwater, Arklow, Edenderry, Clonmel, Killarney, Tullamore, Dooradoyle, Tallaght, Maynooth, Celbridge, Claremorris, Nenagh, New Ross, Midleton, Mahon and Lucan.
Extensive range (ladies, kids, baby and some accessories) is available at Tesco Carrick on Shannon, Wilton, Kilrush, Limerick Coonagh, Navan, Monaghan, Bray, Dundalk, Longford, Nutgrove, Ardkeen, Castlebar, Greystones, Carlow, Cavan, Galway, Ballybrack, Tralee, Roxboro
Limited range (Ladies, kids, baby and all Essentials) is available at Tesco Newcastlewest, Gorey, Letterkenny, Roscommon, Portlaoise, Youghal, Westport, Golden Island, Mullingar, Paul Street (Cork), Thurles, Ashbourne and Jervis Street (Dublin).
Catwalk pictures (in gallery below): AnnMarie Proudfoot. Main images: Tesco ClothingTweet