Ingrid Hoey of Butterfly Style, let’s us in on her week as a stylist.

My weeks are never the same. The great part about my job is the diversity of not knowing what each week has in store for you, although sometimes that can be the hardest part! This week, was one of those weeks, which also made it very exciting.

On Styling Amy Huberman

On Monday I had a meeting-come-fitting with the fab Amy Huberman. Amy’s premiere for her film Rewind is next week so I had to find some great pieces for her to wear.

We found the outfits and needless to say, we got very excited in the process. Keep your eyes peeled for the pictures of the premiere next week and I can give you all the details then!

Amy also needed another outfit for promotional TV appearance, so we got both done in the same fitting. Perfect! The clothes all came over from London and some are from next season’s AW11 collections.

On Styling Anna Daly

On Tuesday, I was filming a style piece for TV3 Xpose with the gorgeous Anna Daly from Ireland AM.  It’s all great fun doing it – the lovely Aisling O’Loughlin was presenting the piece and she makes you feel so much at ease, which helps.

The next day, I popped out to have a look at some new designs by the very talented Deborah Veale . It’s always great to meet with the designer in person and see and hear about their collections,  ”from the horse’s mouth” as it were.

Today I gave myself the day off – well it is Paddys day after all!

On Styling Grainne Seoige

Tomorrow, I have a fitting with Grainne Seoige for the VIP Style Awards next week. I have found some really special dresses lined up, so I can’t wait to see them on Grainne and then decide on THE ONE.

Then, I am collecting our new puppy, it’s a Bischon Frise. Note to self to keep all the precious dresses on lockdown!

I also just joined Twitter recently.  I know, I know I am so late with this but hey better late than never!  You can follow me on @Ingridhoey on Twitter.

Until next time…

Ingrid x

By Ingrid Hoey

Want to update your wardrobe without buying all new clothes? The best way to do this is with accessories, which I am a huge fan of.

There is a one stop shop called Loulerie, in Chatham Street, just off Grafton Street in Dublin, which stocks the most beautiful and bang up to date pieces of jewellery. Loulerie is the best kept secret of Irish fashionistas .

Louise Stokes, the owner, works very hard each season sourcing the best and up to date pieces for the store from New York, LA and London. Among them are pieces by Rachel Leigh, Lucid, and Kevia which is new to Loulerie for AW09.

Rachel Leigh is a former publicist for Yves Saint Laurent who has been at the forefront of jewellery design since it launched in 2004. Rachel designs for the consummate fashion insider who is versatile and unexpected. Her designs have featured on the hit US show Gossip Girl .One of my favourite pieces from Leigh’s collection are these colourful Audrey bangles (pictured here in stacks) which are available in most colours. They are also seen here worn by Leighton Meester of Gossip Girl. They cost €66 each and are sure to add some fun to any outfit. You can stack a few together for maximum effect or wear on their own. Also available in this line is a fantastic bib necklace and cuff.

Another designer treasured at Loulerie is Lucid which is a great source for gifts.  My personal favourite is the horseshoe necklace (€50) which I think is very Carrie Bradshaw!  This would look great with a simple white T-shirt and boyfriend blazer. There is also a butterfly version available which is also pretty (€65).

Louise told me that she fell in love with the lace inspired earrings and necklaces of Kevia which is new to Loulerie for autumn winter 2009.  These jewels feature actual lace in the design with 22K gold over silver. Pictured bottom left, the Kevia cocktail rings are also truly amazing!

You can check out all the pieces and more to suit every taste and budget at:

Loulerie
14b Chatham Street,
Dublin 2
Ph: 01 6724024

Ingrid Hoey is our resident stylist. Check out more about Ingrid, including previous articles here or visit www.butterfylstyle.ie.

Images courtesy of Loulerie.

At WhatSheWears.ie, one of our greatest pleasures is helping our readers interpret the latest trends and solving their style conundrums. While we attempt to fulfil this duty on a daily basis through our celebrity style rundowns and trend reports, sometimes these queries require a more in-depth response. This is where our free Ask the Stylist service comes into play. Send your style dilemmas to editor@whatshewears.ie and they may appear here answered by our experts.

Firstly, can we explain what jeggings are? They are a cross between leggings and jeans – with the fit of leggings and the look of jeans, you could say.

Ingrid Hoey, stylist, suggests:

I love Jeggings and my favourite pair is from Urban Outfitters, they fit really well and wash well.

The most important thing you need to remember when wearing Jeggings is to wear something long enough to cover the crotch area! It doesn’t need to be tunic length because unlike leggings, jeggings should look and feel like a really snug and comfy pair of skinny jeans. That’s why they are great for wearing with this season’s thigh boots because they will tuck into boots much neater than skinny jeans.

Kate, you mentioned also that you’d love to try shorts over jeggings and that you saw a staff member in Topshop wearing shorts over jeggings and it looked amazing.

As for wearing the shorts over them, I think it would be more comfy to wear a lightweight pair of leggings under shorts otherwise you could feel a tad hot as the day wears on!

For me Jeggings rock, just remember the golden rule and wear something over them that covers the crotch area.

AnnMarie Proudfoot, our guest contributor, suggests:

I agree with Ingrid about the crotch thing!

If you find that your jeggings or leggings spend their life slipping down, I would recommend a legging with high polyamide (nylon) content. The shape stays in them and allows for a really tight fit. For leggings, try Marie Claire 100 deniers which are available in Arnotts for €10.

Littlewoods have a fab pair of jeggings called Apple Bottom jersey leggings (€84). A little pricey but very nice! This brand is by the rapper Nelly. These are made up of 98% nylon so they won’t be slipping anywhere.

If you need more instant gratification than ordering online, I believe Pepe Jeans in Exchequer Street, Dublin 2, carry this label too.

Miss jo-jo, a WhatSheWears.ie reader, suggests:

I’m giving Jeggings a go this season. They are so comfy and have an elasticised top, yeah! They are almost like jodhpurs so good for those knee high boots.

I bought the ‘Gold Sign’ brand from Brown Thomas for €150 (yeah I know, expensive), but the Cost per Wear will be very low as I live in them!

Pictured

(Left) Apple Bottom jersey leggings, Littlewoods, €84
(Right) Turn Up denim legging, Urban Outfitters £26, €29

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Ask the stylist: White Jeans

Ask the stylist: Sunglasses

By Ingrid Hoey

While the rest of you were off toasting Arthur’s Day on Thursday 24 September, I attended the Joanne Hynes Trunk Show in Brown Thomas.

One of my favourite Irish fashion designers, Joanne Hynes was showcasing her latest Autumn Winter collection in a personal way. She walked us through her key pieces in her Autumn Winter collection and gave some tips on how to style them.

This was Joanne’s first year using leather in her collection and it was worth the wait. Joanne’s leather pieces included a chocolate brown capped sleeve dress (€480) with a large brown belt (in the softest of leather) and an armour leather jacket with strong shoulders and elbow pads (€630, pictured right), which is on my wish list for this season.

Hynes also has an amazing hand beaded dress (pictured here top left) which she calls the Guardian Angel Dress because of how powerful this dress is. She aptly named it as, when the dress appeared, the whole room gasped at its pure beauty.

Joanne’s statement bib necklaces include touches of velvet which, again, is also bang on trend for this autumn/winter. I have worn mine either over a stripy tee or with a black dress and it really can change the look of an outfit in an instant. You can see a picture of this bib necklace in my October Must Haves.

The Clinic actor Amy Huberman was with me on the night and she wore a midnight blue sparkly wrap top by Joanne Hynes which has touches of sheer on the shoulders. Needless to say I saw about four ladies purchasing the very same top! At  €240, it is an affordable indulgence worn best with black skinny jeans.

Joanne also has dresses and coats in velvet which, as we all know, has made a comeback this season.

I could go on and on about this Collection We Covet but it really has to be seen to be believed! View all photos from the collection and trunk show here.

You can see the full Joanne Hynes collection in Brown Thomas or visit http://www.joannehynes.com/.

Ingrid Hoey is our resident stylist and stylist to the stars. Read more about Ingrid here or on www.butterflystyle.ie .

Images courtesy of Joanne Hynes & Ingrid Hoey.

Related articles:

Style City: Galway

Bib Necklaces

Collection We Covet: dVb

Collection We Covet: Matthew Williamson for H&M

October Must Haves

This month’s Must Have list is brought to you by none other than our glamorous resident stylist Ingrid Hoey. Read all about Ingrid here.

“This list could be quite long this month as the stock in the shops is just amazing at the moment! I have tried to narrow it down to my true favourites. Here goes:

Sheer spot tights from Topshop

All the major designers from House of Holland to Ashish to Anna Sui featured patterned tights on their autumn runways.

I found some cute sheer spot tights in Topshop for only €12. I adore them! They will bring any little black dress bang up to date.

For instant catwalk glamour, wear these with a black leather skirt, or indeed any black dress.

Wolford Grace Leggings

How hot are these? I think they are the sexiest leggings I have come across in a long time! At £199 they are a luxury indulgence but I think they are worth the investment. I would wear these with a black boyfriend jacket, a long white T-shirt and a statement Joanne Hynes neckpiece (€295 pictured left).

Christopher Kane for Topshop

Clutches are everywhere again this season. Bag yourself this rock chick version from Christopher Kane from Topshop (£50); a bargain from Topshop’s UK website!

It ticks all the trends for this season; studded, rock chick and leather (it even has leather tassels!).

Leather

Autumn’s must have buy is a leather skirt or dress. Agnes Deyn’s leather skirt from French Connection featured on September’s Must Have list so I’ve chosen a different one.

I love this skirt from ASOS (£87) which is very similar to a leather skirt that Gwyneth Paltrow was photographed in. It’s an investment buy so look for classic shapes like a pencil skirt”.

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September Must Haves

Guest Stylist’s Picks for Summer Holidays

How to wear sequinned blazers

Summer holiday season is well in full swing and while our holiday packing guide has had an overwhelming response from the WhatSheWears.ie readers –we decided to ask our super stylist Ingrid Hoey, for advice on what she would pick for her summer holidays.

While the stylist Ingrid Hoey is best known for dressing ladies like actress Amy Huberman and Emma Ledden (the current celeb judge on Xpose’s Total Exposure), we figured that our beloved fashion insider might be able to provide us with a super stylish summer holiday wish list—hence today’s  Guest Stylist’s Picks.

Our demands weren’t easy either; we asked Ingrid that her capsule wardrobe pieces would all work together too. Luckily for you dear reader, Ingrid was true to form and stepped up to the mark.

You can check out Ingrid Hoey’s own services on Butterflystyle.ie and her previous tips on WhatSheWears.ie.

White Jeans

I love these Citizens of Humanity white jeans. These are from revolveclothing.com ($132, €93). They are a great fit and length and will be a staple part of your holiday wardrobe.  Just team them with great sandals and go! 

 Sandals

I just adore these orange sandals from Topshop (€87). They are versatile and great to wear  to a girlie lunch matched with a maxi dress – alternatively you can wear them during the day with denim cut offs.  The colour is fab and the thin straps are very flattering also.

Bag (not pictured)

A versatile bag is a must for during the daytime on holiday. I would go for this kitsch beach bag from Topshop – what’s not to love about it? I love the soft colour and the horseshoe detail is bang on trend too.

Bikini

Melissa Odabash is a pure indulgence for a bikini but a good investment.  They are incredibly well cut and have a very flattering shape. This coral coloured “Sophie” one (£129, €149) would look amazing on sun kissed skin!!  Available from www.melissaodabash.com.

Sunglasses

For sunglasses one pair I keep going back to are my Tom Ford “Olivia” sunglasses (€191.95). These are worn by every celebrity from Jennifer Aniston to Madonna to Lauren Conrad to name but a few. The shape on them is timeless and very flattering and they are available from Smartbuyglasses.ie.   LOVE THEM!

Jewellery (not pictured)

My favourite piece of jewellery is from Loulerie (14B Chatham St, Dublin 2).  It is this fantastic cuff from Rachel Leigh. This designer’s statement bib necklaces and cuffs have featured on the TV show Gossip Girl. The blue and brown stones on this cuff mean that it looks great with both jeans and a dress. I haven’t taken it off since I bought it!

Related articles:

Guest Stylist: Ingrid Hoey

Muse of the Month: Amy Huberman

Holiday Packing Guide

Bib Necklaces

Photo of Amy Huberman & Ingrid Hoey is courtesy of Ingrid Hoey. The dress Amy wears is by Jovani (€600), available from Lara Boutique, Dame Lane, Dublin 2.

Lara is hosting a Jovani ”Debs, partywear and eveningwear” fashion show on Thursday 30 July, at 7pm in 4 Dame Lane, Dublin 2. Email kerry@larasfashion.com to attend.

Ingrid Hoey is one of Ireland’s leading stylists to the Stars, having styled the likes of Boyzone and the new pop phenomenon Industry.  She is currently styling our favourite muse du jour, actress Amy Huberman. Read more about what we think of Amy’s style here.

Since Amy is such a fashion frontrunner and Ingrid has supported WhatSheWears.ie from the get go, we are jumping for joy that Ingrid will be joining us as our Guest Stylist once a month, starting today!

Hoey, pictured here centre, worked as a stylist and buying director for 8 years whilst in F.X. Kelly Menswear where her first styling job was Boyzone for the IRMAS. A couple of years ago she went on to set up Butterfly Style. Ingrid’s training is mainly hands on which we think is the best. She’s also trained in visual display and merchandising with Armani in London. Find out more about the services Ingrid offers including personal shopping and wardrobe analysis on www.butterflystyle.ie.

And now to the juicy bits, the style tips…

Sequinned Blazer

My favourite look right now is the sequinned blazer. Diane von Furstenberg’s (DVF) version is the one all the starlets have been wearing.

This jacket is so wearable you can throw a black version over a soft grey or white skinny jean,  a long vest top with super high heels and clutch and you are ready to go (as seen on Rachel Bilson here right). Roll up the sleeves too, just like Rachel does.

Alternatively try a sequinned blazer over a dress for a more girlie look. This is worth buying now as it will see you through to autumn and beyond.

A dream buy in the sequinned blazer department is this gold DVF number worn by Whitney Port (second from left).

For more affordable buy, try this amazing gold version from Topshop online for £180 (€205).  Zara also have an amazing white and black version for the monochrome lover amongst you.

Ingrid Hoey’s Covet of the month

My covet of the month are these fab Kenneth Jay Lane earrings for €115 from Cocobelle, Royal Hibernian Way, Dublin 2.  Psst…. Cheryl Cole (pictured left) wore these same earrings when she was meeting Gordon Brown!  Some select pairs have just arrived from New York into Cocobelle this week. Ladies form an orderly queue….