Shopwatch: Superdry

December 13, 2009

Daily Digest

Shopwatch: Superdry

I went along to the opening on Friday 11 December on Suffolk Street.

Expecting to see street style and hoodies, I was pleasantly surprised at the sheer size of the shop – it’s HUGE (it’s the old Habitat shop).  Upstairs in the womens wear they have some lovely tops, I picked one with a studded neckline that comes in grey or black and eyed up and  ones with rose detail and plenty of sparkly tops and dresses too. They range in price from €29.99 to €39.99 .  Also their womens leather jackets are fab fab fab (and very like the one Becks is pictured here with), they look very like Belstaff jackets and are priced at €250 euro. Needless to say, I want one!

They also have Macs (trench coats), leather bomber jackets, wax jackets, pea coats (short and long) – so I’d certainly recommend it as your first go-to destination for your outerwear shopping.

Check out some of my pictures here of the tops and jackets. Photos.

The only thing I would say is that it’s very confusing, as outside the shop it says Cult, and inside a lot of the signage is Superdry. If I understand it correctly, Superdry is one of Cult’s brands?

If you’re not familiar with Cult or Superdry, you soon will be as they’ve arrived in Ireland!

Cult Clothing Co which sells the brand Superdry, is famously worn by celebrities such as David Beckham and Zac Efron and is opening on 11 December in Suffolk Street, Dublin.

Meanwhile a  Superdry store already opened at Kildare Village and at Dublin airport.

Superdry’s distinctive vintage style has made it into one of the most popular brands in Europe, stocking vintage thrift, designer denims and accessories. Catering for men and women, the label also won Draper’s ‘Young Fashion Brand of the Year’ Award in 2008.

This picture of David Beckham wearing Superdry’s Brad leather jacket is several years old, but catapulted Superdry into stardom as, before David Beckham, their clothing was only to be found in selected boutiques. It is now opening at least another 20 stores across the UK and Ireland next year.

Meanwhile, our favourite Wildcat, High School Musical’s Zac Efron (also pictured) loves his Superdry leather jacket. To give you an idea of price points for this store, you can expect to pay €244.99 for David Beckham’s “Brad” leather jacket.

Psst, hopefully it’ll solve that “Whaddya want for crimbo babe?” dilemma!

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8 Responses to “Shopwatch: Superdry”

  1. whisty Says:

    I’m so excited about Superdry arriving here! I was out at Kildare on Wednesday and I must have just missed the opening as it was closed… bit gutted but I didn’t realise that they were opening on Suffolk Street too! Woohoo!

  2. Annemarie Says:

    When it rains it pours eh?! Cant wait to see it too, 10,000 square feet of a store, it sounds impressive so dying to check it out!

  3. whisty Says:

    10,000 sq ft!?!?!?
    Imagine all that shopping! Yay!

  4. Annemarie Says:

    Make sure you avail of the exclusive offer to WhatSheWears.ie readers of 20% off at Superdry today only! Print your voucher off here
    http://www.whatshewears.ie/index.php/reader-offer/

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