Line We Love: Super Trash

January 17, 2014

Daily Digest

Line We Love: Super Trash

supertrash

Brands like The Kooples, COS and Sandro have ruled the middle market for some time with their slick European styling. Now an exciting newcomer looks set to make its mark.

Don’t let the name fool you, Super Trash is anything but trashy with its elegant evening wear and a cool daywear. Born in LA, but brought up in Amsterdam, it’s the perfect blend of relaxed Dutch styling and Hollywood rock n’ roll: think gypsy-fringed dresses with studded ankle boots, cosy faux fur gilets over baroque jeans and super-fine knits with metallic python print trousers, as well as a great mix of polished tailoring and statement cocktail dresses.

Price-wise it’s all very accessible, ranging from €30 for jersey tops, to €300 for embellished or leather jackets. Jeans are around €100 and dresses will set you back about €140.

We first spotted the label on Millie McIntosh at the Scottish Fashion Awards where she is pictured (above) alongside Dutch Creative Director, Olcay Gulsen, who describes the Super Trash girl as ‘confident, ambitious and free-spirited.’

With a younger line, lingerie, a perfume, a magazine and a blog, Olcay believes a brand alone is not enough anymore: ‘We offer people a lifestyle,’ says the glamorous designer.

Famous fans of the brand include Victoria Beckham, Nicole Scherzinger, Mollie King and Kim Kardashian. With flagships in Amsterdam, New York, London and Antwerp Olcay now has her sights set on Paris and who knows maybe Dublin the future.

Availability: At BT2 and you can check out the great party season dresses and a chic winter coats on Supertrash.com

 – Gillian Brett

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