So You Need a New Dress for an “Occasion”?

July 26, 2012

Daily Digest

So You Need a New Dress for an “Occasion”?

Pictured: Karen Fitzpatrick models a Beulah London Red Silk Dress – 900 euro and Edel Ramberg Hat – 235 euro at the launch of Harvey Nichols Autumn/Winter 2012 Season

The trouser suit is set to be a huge trend for this autumn winter but that doesn’t stop Irish women buying dresses.

According to Harvey Nichol’s buyer Charlotte Southern, Irish women really do spend on occasion wear and are dressier and love colour more than any of the other Harvey Nichol stores she buys for in London, Manchester and Edinburgh. In fact, the Dublin store can’t stock enough occasion wear dresses for weddings, debs and the races and this week fully embraced the shopping trend, with new drops from Jovani, Rachel Gilbert, Catherine Deane and Ariella Couture all landing in store.

The “copy Kate” phenomenon, (i.e. those copying Kate Middleton’s style), has also influenced which labels the shop stocks with Beulah London now stocking Kate Middleton’s go-to dress label exclusively in Ireland. The brand, founded by Lady Natasha Rufus Issaca and designer Lavinia Brennan, focuses on timeless elegance and provides a sustainable livihood for those who have come out of sex trafficking in India. Angelina Jolie is also a Beulah London fan and Lidia Firth waxed lyrical about it this week on

Philip Armstrong dresses are a hit with Abbey Clancy and JLo, who wore the label on the Letterman show – you know  the style, that short, figure showing dress that only those with a killer body can wear.  The Manchester Harvey Nichols store is always is the first to sell out of the label as it’s very popular amongst the WAG set.

Catherine Deane offers a more contemporary take on the occasion wear dress and of all the labels on offer, it is an aspirational piece I’d love to own myself. The teal blue dress worn by Carmel Electra costs €950 with the rest of the dress collection featuring belts on dresses, draping, leather skirts and lace.

New York label Jovani, is full of tulle finished fish tail gowns and crystal-encrusted cocktail dresses. You may remember the nude, sheer and sparkly number worn by Katy Perry and Paris Hilton – it is in store now.

Irish label Fee G is new to Harvey Nichols this season and hits the wedding guest and ladies-day-goer nail on the head. In fact, Amy Huberman’s bridesmaid’s dresses were designed by Fee G, the label founded by Fiona Heaney and Dom Gormley in 2003.

As for hats, you’ll find Jane Taylor, the fascinator maker worn by the Duchess of Cambridge, as well as Irish milliner Edel Ramberg.

So, us Irish are still spending on luxurious, investment pieces for that special occasion and will definitely be copying Kate by wearing them at least twice.

Click through the gallery below to see the highlights



Related posts:

  1. Aoife Cogan’s Wedding Dress
  2. Kate Middleton’s Engagement Dress
  3. What She Wears: Maxi Dress
  4. Party People: Harvey Nichols SS11
  5. Ask the Stylist: Nude Dress
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