Shopwatch: Public Beware

November 11, 2011

Red Carpet

Shopwatch: Public Beware

A recent aimless amble through Temple Bar proved to be quite fated when I stumbled across the brand new boutique Public Beware.

Sitting next door to the adorable Joy of Cha, ‘Public Beware’ is lit up in jagged bulbs that instantly suggest All Saints with a twist. Lured in by a mixture of curiosity and desire over the cutely dressed mannequins, I was very pleased with what I discovered inside.

Public Beware screams unique, which is refreshing amid all the conveyor belt trends on the high street. Funky leggings, interesting knits and intricately detailed coats are the shop’s highlights, plus I foresee the galaxy print shirts (€67) and scarves going down an absolute storm.

Holding my breath for the inevitable sanctimonious price tag, to my utter delight (and disbelief) everything is very reasonably priced: coats come in the €110-€150 region and leggings are a steal at €21. It also has a very interesting brand ethos with a ‘one size fits all’ policy plus all their price tags are from recycled paper.

Eager to find out more, I discovered proprietor Edel O’Connor first stumbled across the shop in a similarly serendipitous manner in London’s style hub Brick Lane.
She loved the brand so much, she brought a franchise to Dublin. The London store began life as a humble t-shirt brand and has since grown to become a fully stocked boutique with a global cult following.

It promises unique attire at affordable prices—Edel vows to match the sterling equivalent from the London flagship.

I left Public Beware eager to spread the word to friends, family and anyone who loves fashion—not before I parted with a well-invested €58 for a gorgeous fringed poncho.

Public Beware, 9 East Essex Street, Temple Bar, Dublin 2.

•         Nude leggings, they are €21 and are also available in black.
•         Waterfall tweed coat and its €110
•         Grey polka dot blazer price €93,
•         Black coat and its €147,
•         Black batwing coat and its €135,
•         Grey faux fur poncho/ coat and its €117.
–    Gillian Brett

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  4. What She Wears: Rain Gear
  5. Shopwatch: Forever 21

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