What She Wears: School Run

March 31, 2011

Daily Digest

What She Wears: School Run

By Ann-Marie Proudfoot

I’m sure we’d all love to be able to fall out of bed, throw on ‘that old thing’ and look like a million dollars or have unlimited time to get ready each morning, but the reality is both are pretty hard to achieve, especially if you’ve more than just yourself to get ready.

We were staggered at the results of a recent Debenhams survey which asked their Irish female customers what they wore on the school run:

• 6 out of 10 women admitted to feeling pressurised to compete in the fashion stakes thanks to ever increasing numbers of yummy mummies in the press. Half of this group admitted to taking tips from celebrity super mums like Elle Macpherson, using her as a benchmark of how it should be done.

It seems most celeb mums dress to impress when taking the kids to school, at least if these pictures of Elle McPherson and Stella McCartney are anything to go by. Designer McCartney looked chic in a belted trench coat, aviator sunglasses and knee-high boots while on the school run in London while McPherson opted for a white blazer, scarf, jeans and Monica Vinader bracelets and pendant. The top accessory for both? Dark sunglasses.

• 4 out of 10 women were managing to get their children dressed and ‘doll themselves up to the nines’ before dropping the kids off and returning home to change into more child friendly outfits

• The majority of women (79%) said they wouldn’t be seen dead in their track suits on the school run, 88% said they would never turn up without make-up on and 57% agreed that runners or Uggs are not appropriate footwear

• Mascara and lip gloss are viewed as the absolute minimum when it comes to facing other mums at 8am, closely followed by concealer and bronzer

Statistics aside, if you want to achieve a stylish yet casual look, here are our tips for Mum’s on the school run…

1. A coat or ¾ length jacket

You can hide a multitude under a ¾ length jacket.  For those chillier mornings, this oversized parka will look great with your skinny jeans and a pair of converse trainers. If you want a slightly smarter look this knitted rib coat can be worn with jeans or leggings. For later on in the season this lighter weight parka is a great casual option from Awear. Or again for a slightly smarter look, make like stylish Mum of four Stella McCartney in a Mac which is always a really good basic to have in your wardrobe as it can be dressed up or down.

2. Knitwear

Cardigans work for practically, comfort and look smarter than throwing on a sweatshirt. This Asos long line cardigan can be worn loosely or with a belt added to give a little more shape and add some detail. There’s lots more ladies knitwear online too.

3. Dresses

Dresses work really well because you have an outfit in one. Here are some casual styles that can be worn with leggings

–  For a nautical look,  team this striped-shirt dress with denim legging and flat pumps or boots.

– This oversized knit dress is great with black leggings and a bright contrasting scarf.

– This denim shirt dress can be worn with black leggings or black skinny jeans.

4. Jeans

Whether you prefer skinnies or boot cut, make sure you have a pair that fit you well and can be worn with flats.

5. Leggings

A good quality pair of black and denim leggings are great staple pieces as they go with lots of different looks.

6. Scarves

For those days when you need a pick-me-up, throw on a coloured scarf to lift your complexion, like this printed option from River Island.

7. Flat pumps

Flats are a must for Mums. A black and a tan pair are always good basic colours to have in your wardrobe. Rockport have comfortable yet stylish ballet pumps with a built in wedge due out for this autumn winter.

8. Flat boots

Whether you like a slender or a chunkier style, a comfy pair of flat boots are always a good option to have in your wardrobe. Here’s great biker boot style from Red or Dead or if you prefer something more chic, opt for a riding boot.

What do you think is a good option for the school run?

Image credits: Getty

As well as contributing to WSW, Ann-Marie Proudfoot is a stylist over at Proudfoot Style.

Related posts:

  1. What She Wears: Autumn Winter Boots
  2. Go Buy Now: Jeggings
  3. Wardrobe Staple: Jeans
  4. Winter Wardrobe Essentials
  5. What She Wears: Yummy Mummy to be
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3 Responses to “What She Wears: School Run”

  1. Nora Says:

    Are mumm’s not under enough pressure without survey’s like these, who cares anyway, I walked my kids to school in comfortable clothes not to impress, when you see some of these people at the schools I bet most of them are stay at home mums and have plenty of time to doll up.

  2. Annemarie Says:

    The insane one that stood out for me was the ones who “‘doll themselves up to the nines’ before dropping the kids off and returning home to change into more child friendly outfits” !

  3. dorothy Says:

    @Nora ‘stay at home mums’ have not necessarily plenty of time to doll up and on the other side there are jobs where you are required to dress up and it is quiet easy to look soon overdressed for a school run, anyway I think it is always better to go casual.
    Overall feeling comfortable is the most important and all days are not the same.

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