Farrell, the brand inspired by Jack Farrell and devised by his grandson Robbie Williams launched in Brown Thomas today and WhatSheWears was there to meet him.
‘Wear it in and wear it out’ is the brand’s motto that reflects the quality of the clothing – these are clothes that are destined to last the course.
Key items from the collection include Savile Row-inspired Chesterfield coats, quilted jackets and grandfather-collar shirts – our top pick is the military pea coat”.
Honest, witty and funny throughout, Williams, when saying that all Farrell coats have a secret stash pocket, said “ I wish I had one of those back in 1991-1997” – referencing his “crazy” years.
The Farrell collection has no visible branding so it’s subtly understated and inspired by Robbie Williams’ grandfather, Jack Farrell, aka Jack the Giant Killer who was well known for being a notable dresser.The brand nods to Savile Row tailoring and is designed for men who like a bit of snap in their clothing.
“Any plans for designing for women or perhaps a baby line? the audience asked, to which Robbie replied “I’ll stick to what I know”.
When asked which three celebrities he’d like to dress, he said “Daniel Craig, Hugh Jackman and Yusein Bolt”.
Baby wear clothing aside, Williams said that married life is “awesome” giving him the stability he needed after so much self sabotage and he is “terrified” about becoming a dad (he is expecting a daughter with his wife Ayda this week saying “I’ve been a pop star since I was 16 and never had to look after anyone. Now I’ll have to look after my daughter”.
Williams sees his part in the menswear line as the “DJ” to Ben Dicken’s designs. Ben joined Farrell after heading up Burberry’s menswear for 5 years and today the bond between the designer and his boss was palpable with Robbie commenting “The more we talk, the more ideas we throw around – we’re off to LA soon to find some vintage inspiration for next season.”
New for autumn winter 12 is the Poachers jacket, featuring an outer-shell wax cotton produced in Yorkshire, the Military Control Trench, and their existing partnership with the iconic British hatter, Christy’s, as the headwear offering continues to grow.
The range will offer a collection of Melton wool and ‘super fine’ felt Foldaway Trilby’s, which will sit alongside the existing Baker Boy styles.
Availability: Robbie Williams Farrell is available in Brown Thomas and BT2.
WATCH Robbie Williams talk about his Farrell men’s clothing collection in Dublin here (video).Tweet