Shopwatch: Project 51

August 12, 2011

Daily Digest

Shopwatch: Project 51

Jennifer Rothwell is one of 15 designers involved in an exciting new Irish Designer Collective store, Project 51 on South William St Dublin 2 which opened this week.

Rothwell’s AW 11 collection (an amazing array of jersey dresses & jumpsuits and Trevi fountain print silk dresses & coats) will be available exclusively at this location where she’ll also be running courses for starting your own Fashion Label and Manufacturing Courses this September.

Project 51 – The Irish Design Collective, is a high end NYC Soho style luxury boutique filled with the best of Irish fashion, jewellery, millinery, accessories and furniture. It offers the ultimate shopping experience in a relaxed friendly atmosphere. Customers can choose from an amazing selection of luxury goods, from engagement rings to bridal wear, jewellery, evening wear, tailoring, millinery and luxury leather bags.

Project 51 is headed up by Eoin McDonnell owner of Precious, diamond and wedding rings specialist who tells us that ‘ For every €100 spent in a multinational store only €14 goes back into the local economy versus €45 through an Irish owned shop, thus by customers buying from Project 51 there is more money going back into the Irish economy’ ”.

Project 51 is strictly Irish designers who are based in Ireland and includes the following designers:

Ana Faye (Leather Bags)
Caiomhe Keane – (Fashion)
Colette Van Jaar – (Architect – sustainable furniture)
Claire O Connor    (Fashion)
Eily O Connell  (Jewellery)
Emma Taylor – (Jewellery)
Eoin McDonnell – (Jewellery)
Geraldine Murphy – (Jewellery)
Heather Finn (Fashion)
Jennifer Rothwell (Fashion)
Martha Lynn (Millinery)
Sinead Doyle (Fashion)
Sinead Clarke – (Fashion)
Vikki Shorten – (Jewellery)
Yvonne Ryan – (Jewellery)

Two of the designers have even created gear for Lady Gaga (VSL cuffs ) and Michelle Obama (Claire O’Connor).

Watch the video we shot where we interviewed three of the Project 51 designers

Project 51 is located at 51 South William Street, Dublin 2. Tel 01 6795551

Check out the interiors and designs in our gallery below

Related posts:

  1. Dannii Minogue’s Project D
  2. Shopwatch: Forever 21
  3. Jimmy Choo to design for H&M
  4. Shopwatch: Furla
  5. Win a makeover by Ken Boylan
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4 Responses to “Shopwatch: Project 51”

  1. Linda Says:

    A brilliant idea and such a good mix of designers.

  2. mis jo-jo Says:

    Nice to see a one-stop shop for Irish Designers.. thats not aimed at the Touris market… South William street great location too

    Hope they all do really well.

  3. maire burke Says:

    shop just seems to be trying to do what Dublin s Design Centre has being for years and years!!! ?? Have always supported Irish designers but there is no place like the Design Centre to do so!


  1. Eoin McDonnell, Jennifer Rothwell, Martha Lynn of Project 51 | - August 12, 2011

    […] McDonnell, Jennifer Rothwell and Martha Lynn of Project 51 talk us through their designs for Project 51– The Irish Design Collective, a high end NYC Soho […]

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