Spring 2011: Penneys

January 6, 2011

Daily Digest

Spring 2011: Penneys

Pictured: Striped top €6 (in stock now), Cropped Denim jacket €17 (in stock now), 1950’s dress €21 (in stock February) .

All trends are not for everyone, but in 2011 one of our resolutions is to bring you what’s in the shops each season. The way we look at it is: recycle your old favourites, (that is your strong core pieces of clothing) and combine them with new trend-infused items that suit you, to create outfits that show off your own personal style.

While buying basics should be at the best price you can afford, trendy thrills can be thrifty and the high street is the best place to start. 

One of our go-to shops for fast fashion is Penneys (or Primark as it’s called in the UK) where key catwalk trends are emulated every season.  It’s true that these items won’t last you a lifetime but they will certainly see you through the season. With that in mind,  we look to what’s in store for spring summer 2011.

Penneys spring summer 2011 collection

Brighton Pier

Brighton Pier nods to the 1940’s through to 1960’s era – think The Talented Mister Ripley and Riviera styles. It’s a clean, retro and fresh palette of Navy, matched with acid greens, sorbet lemon, fresh mint, fire engine red and pretty pinks. Key items are the A line skirts in shorter youthful lengths, knitwear cropped and crochet, Breton striped jersey tees and prom dresses a la Carey Mulligan in Prada at the Cannes Film Festival.

WSW tip: Even if vintage is not your look, a vintage looking clutch bag can add a stylish je ne sais quois to any evening outfit.

WSW tip: Breton tops are our must-haves for this season. In Penneys they cost €6 and come in black on white (pictured), white on baby blue,white on navy and white on red and will never go out of fashion!

Wide legged culottes are back and accessories include big bow headbands and bright retro handbags. 

Garden Delights

Penney’s plays out the 70’s trend which is back but better for spring 2011. Think floor sweeping, flowing print dresses and high-waisted tailored palazzos pants and jumpsuits; flower is most definitely the reigning power for Spring 2011!

Pastels are a perennial trend at this time of year and here we see 1960’s inspired baby doll dresses, tailored shorts, feminine blouses and flirty crochet knits with. Quirky motifs including birds and butterflies.

WSW tip: Culottes and palazzo pants are only for the tall and slim amongst us!

Indigo Girl

Indigo Girl celebrates a simpler time, when a post war mentality was to ‘make and do’ and fashion was about timeless classics from picture perfect postcards. That means a menswear influence creeping through; think oversized shirts clinched at the waist, worn denim jackets with printed linings and apron style over dresses. Shapes are easy and functional, with feminised detailing being key.  You’ll see lots of blue and whites, with navy blue becoming the new black.

WSW tip: Navy is better on most Irish skin tones than black.

Check out some images from the collection in the gallery below. Images credit: Penneys

Watch the behind the scenes of the Penneys SS11 shoot.

Gallery

Related posts:

  1. Collection We Covet: Penneys A/W 09
  2. Spring 2010 Trends
  3. House of Holland LFW 2011
  4. Top 5: Spring Hats
  5. Accessory Report: Spring Handbags
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8 Responses to “Spring 2011: Penneys”

  1. Lisa Says:

    Do you know when these are in the shops? I love the vintage look dresses! Thank you for showing this collection.

  2. angela Says:

    Breton top for me – perfect for my upcoming Feb sun holiday. A

  3. Ivana Says:

    Love the explosion dress!!

  4. Silec Says:

    Love that beach print dress

  5. Annelie Says:

    Hi Lisa
    I work for Penneys, the vintage dresses hit down instore in February.
    Hope this helps.
    Annelie

  6. Annemarie Says:

    @Lisa the other two items in the pictured, the cropped denim jacket and the striped top/breton top are in store at the moment

Trackbacks/Pingbacks

  1. Spring Pastel Stripes Apron - January 12, 2011

    […] Penneys Spring Summer 2011 collection | WhatSheWears.ie Think floor sweeping, flowing print dresses and high-waisted tailored palazzos pants and jumpsuits; flower is most definitely the reigning power for Spring 2011! Pastels are a perennial trend at this time of year and here we see 1960's . That means a menswear influence creeping through; think oversized shirts clinched at the waist, worn denim jackets with printed linings and apron style over dresses. Shapes are easy and functional, with feminised detailing being key. […]

  2. Primark spring summer | WhatSheWears.ie - February 1, 2011

    […] It’s officially spring! All the more reason to watch one minute of fast fashion from Penneys new drop. You can read our full style report from Penneys spring summer 2011 and photos over here. […]

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