Party People: Opel Adam

April 30, 2013

Daily Digest, Social Pics

Party People: Opel Adam


Pictured L to R: J.W. Anderson and Blathnaid Tracey at the official launch of the Opel ADAM.

Following on from the success of his recent International collections, leading Irish designer J.W. Anderson has embarked on a new collaboration with Opel Ireland. This time it was to mark the official launch of Opel’s new chic fashion accessory, the all new Opel ADAM city car.

The ADAM was unveiled at an exclusive fashion show featuring J.W. Anderson’s Spring Summer 2013 collection in the urban setting of The Hanover on Hanover Quay, Dublin 2 on Thursday evening. To mark the launch of this brand new car in Ireland, J.W. Anderson designed his very own vibrant wrap in comic strip style for the ADAM.

Entertaining guests at the event were two live graffiti artists, who brought the walls of The Hanover to life with their personal take on ADAM. Among the guests were Opel ADAM ambassador, model Rozanna Purcell; Louis Walsh; designer Deborah Veale; model Sarah Morrissey; and RTE’s Sinead Kennedy and Nuala Carey.

See who else was there in our gallery below.

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