Marks & Spencer’ Makeover for AW13

May 17, 2013

Daily Digest

Marks & Spencer’ Makeover for AW13

Yesterday we were in London to catch the M&S autumn winter 13 collection unveiling. This was no ordinary press showcase you see.

Belinda Earl, formerly of Jaeger and Debenhams, is at the forefront of this line which, from what we could see, has clearly had a fashion makeover. So how did she do it?

She started by asking the M&S customer. They’re typically a 45 year old woman and the new collection not only caters for them but for the thirty something too. They wanted quality, timeless classics and wearable trends. These include:

Modern Elegance: Clean and simple in luxe fabrics and muted colours with a touch of masculine. Just like something out of the Celine catwalk. Key pieces: Burgundy biker jacket and cream coat.

Wild Opulence: Luxurious leathers, faux furs. Key pieces: Faux fur gilets and jackets.

Dark Drama: This caters for the vintage lover with dramatic evening dresses from a scene out of Mad Men.

Femme Fatale: Strong colours and delicate textures to accentuate the female form. Key pieces: Leopard print pencil skirt worn with a heart print blouse and pink coat.

London Calling: Bold tartans, checks, leathers and animal prints in a red and black palette.

The flattering clothes collection sees dresses and coats as leading pieces. In fact there will be destination dress and coat departments in every shop, with prices ranging from €55 to €110 approx.  M&S will also have mannequins in store showing us how to put a look together.


Our favourite pieces: The snakeskin little black dress, practically all of the coats and the animal print pencil skirts. Oh and the costume jewellery earrings (both clip on and pierced earrings)!

Availability: This hits M&S stores and in July- October 2013.

See the collection in our gallery below.

Related posts:

  1. WIN! €100 Gift Card from Marks & Spencer
  2. 3 Ways to Wear: Faux Fur Coat
  3. Go Buy Now: Leopard Print Coat
  4. Trend We Like: Houndstooth
  5. SS13: Paul Costelloe for Arnotts
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