Launch of Matthew Williamson for H&M

April 23, 2009

Daily Digest

Launch of Matthew Williamson for H&M

I showed up at H&M on South King Street, Dublin 2 (off St Stephen’s Green) this morning for the launch of the eagerly awaited Matthew Williamson for H&M collection.  It was mayhem.

Although the shop opened at 9.30am, there were queues of girls there since 6.30am due to the fact that it’s the only shop on the island of Ireland to host the collection.  Some of them I spoke to had come all the way from Belfast.  Needless to say the ones at the front of the queue got the best picks.

I had my eye on a blue cardigan with peacock detail (€79.90) but could only find it in fuchsia pink (pictured).  

Gutted that they didn’t stock the peacock dress with mid length sleeves which  Nicky Hilton and Katy Perry wore, the next best thing was this cowl neck sleeveless peacock top for (€39.90).

I also had my eye on a peacock pendant (€22.90) which was being whipped up by everyone who went past.

Unlike the Dublin launch of the collection, London had a sneak preview launch last night where the man himself  Matthew Williamson appeared. Pictured here accompanied by his muse du jour, Sienna Miller, who, rather than wearing his H&M gear, looked radiant all the same in a Matthew Williamson dress from his Autumn/Winter 2009 collection.

Mischa Barton also rocked up in London wearing two key pieces from the collection  – a navy jacquard skirt (€59.90) which grabbed my attention this morning and a Matthew Williamson for H&M leather waistcoat.  Her studded ankle boots were Alexander McQueen.

Despite missing out on key pieces myself, it’s great to see such excitement about a new collection!

Related posts:

  1. Matthew Williamson Peacock dress
  2. Collection We Covet: Matthew Williamson for H&M
  3. What She Wore: London Fashion Week a/w 2009
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