Lanvin for H&M

November 25, 2010

Daily Digest

Lanvin for H&M

Pictured wearing Lanvin for H&M in London earlier this month are from left, singers Roisin Murphy and Sophie Ellis Bextor (one shoulder ruffle dresses) while actor Jaime Winston wears the black and tulle dress. Images: Rex

By Louisa McDonnell

This time last year WhatSheWears was recovering from the Jimmy Choo for H&M Ireland opening but the collaboration between H&M and Lanvin is the one I have been most excited by, for the reason that Lanvin are just that bit more, well, special.

So on Tuesday morning, I happily made my way to H&M on South King Street in Dublin, one of only two stores in Ireland releasing this collection (the other one being H&M in Dundrum Town Centre).

The queue at nine o’clock was not long which surprised but secretly delighted me, especially upon hearing that some people had queued since 3am.

However, a nice H&M lady with a clipboard was handing out wristbands, each colour came with an allotted time. When I returned at my given time of 10.45am, I headed downstairs where we waited to go into the Lanvin ‘pen’ as the H&M lady described it. And a pen indeed it was!

A very small space was given to the collection, however since each group going in contained only 10 people or so, it did not feel crowded and there was not too much jostling, although there was a lot of frantic grabbing from the rails!

The rules were that you could only buy one of each item or size per style and had strictly 15 minutes in the enclosure to decide on your purchases; ample time I felt. The clothes were laid out neatly and orderly and everything was clearly visible which meant panic rifling was not necessary.

Lanvin is a label synonymous with beautifully cut dresses, flowing fabrics, and ultimately the epitome of feminine style and this collection stayed close to that theme, along with Lanvin trademark rough edges, ruffles, and the famous trench coat.

The collection was well executed although the quality of the fabric used on some garments was disappointing. I was lusting after the multicoloured floral dress and the yellow dress seen in the Lanvin for H&M shoot; however both of these were sold out when I got there, along with all of the bags.

The shoes of the collection were simply stunning and in my opinion the highlight of the collection.

lanvin for H&M shoes

So all in all it was a well organised event, but I’ve learned my lesson that next time to bring my flask and a sleeping bag!

These were the scenes on South King Street in Dublin’s city centre as the Lanvin for H&M collection went on sale at 9am on Tuesday November 23. Images: Louisa McDonnell.

lanvin H&M Ireland

queue lanvin H&M Dublin

What Irish Women do for Choos

Lanvin for H&M

Related posts:

  1. Collection We Covet: Lanvin for H&M
  2. Jimmy Choo to design for H&M part II
  3. Style City: Manchester
  4. Launch of Matthew Williamson for H&M
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4 Responses to “Lanvin for H&M”

  1. Camilla Says:

    WOW, I love Sophie Ellis Bextor’s dress, it’s the type of dress that would radiate some sunshine in the midst of doom and gloom.

  2. Trish Says:

    Myself and my 16 year old son were there at 9am. Luckily the boys didn’t have to queue….. he got some really lovely stuff, thrilled with himself, as he’d saved since September for this event – the boy likes his style!

  3. Annemarie Says:

    Camilla, yes it’s so fab, typical that there are none left in Dublin anyway ! The slebs get first dibs eh!

  4. Annemarie Says:

    Good on him Trish! So lucky not to queue too

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