Isabel Marant for H&M

June 11, 2013

Daily Digest, Video

The exciting news greeted us this morning that H&M’s next designer collaboration will be with Parisian designer Isabel Marant!

We love Marant’s effortless French style here at and feel that this will be the most popular H&M designer collaboration to date.

So what should we expect to see? Marant’s clothes are all about Parisian chic – a mix of bohemia and masculine tailoring. This line will see a wardrobe of must-have pieces inspired by her signature style including clothing and accessories for women and teenagers. Isabel Marant will also, for the first time, create a collection for men.

“I aim at creating something real, that women want to wear in their everyday lives, with a certain carelessness, which I think is very Parisian: you dress up, but do not pay too much attention and still look sexy. The collection is infused with this kind of easiness and attitude. Everything can be mixed following one’s own instincts: my take on fashion is all about personality” says Isabel Marant.

So mark your diaries folks for 14th November 2013 when the colletion will hit 250 stores worldwide and online at

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