HP Touch Event London

July 31, 2010

Daily Digest

HP Touch Event London

Main image: View from the Paramount Centre, London. A very, very, very tall building at 101-103 New Oxford Street, London, UK.

A couple of weeks ago, I attended a blogger event in London town to view the HP Touch 300, a new touch screen PC by Hewlett Packard. Monica, from Edelman UK, the PR people who look after HP, was first to greet me and truth be told, I nearly mistook her for T4 host, Jameelia Jamil.

Monica from Edelman London wearing Mango

During a 24 hour pit stop tour of London, myself and 30 others from around Europe got to meet and greet, drink some bubbly, play with HP’s newest computer and stay at The Cumberland Hotel in Marble Arch which also happens to house a Gary Rhodes Restaurant, Rhodes, W1. ( Whatever happened to his Dublin restaurant? Seems like a distant memory now…and I only ate in it the once.)

 Food and hotels are other great loves of mine and you’ll catch some reviews of the latter here on WSW’s Behind the Scenes.

As events go, the venue was cool (or “uber cool” they’d probably say in fashion circles!).   360 degree views, a VIP lift whisking you up to the event room on the 31st floor (below) and sleek interiors – “Rath-er” as they say in London and much to my liking if I do say so myself!

31st floor paramount building

31st floor Paramount Building

I met some cool internet and fashion peeps such as Ondo Lady, Miggy Loves the Internet,  Sophie Eggleton, and Emilio Sosa, a finalist from Project Runway 8 and HP Ambassador, who showed us how he uses the HP touch to design on. I got my pic taken with Emilio too, forgive the silly name badge on my shoulder. Miggy got to interview Emilio and you can watch the video over on Vimeo.

Emilio Sosa

P.S What She Wears: Grey studded top by Gracia from Zuku by KSO. White jeans from Topshop

This is not the first time that HP have reached out to the fashion world (even though there were techie and arts and bloggers there too) as, back in March, Project Runway contestants were challenged to create fabric patterns on HP PC’s and turn them into actual clothes designs.

In May, HP also did collaboration with Sex and the City 2 and got huge product placement through sexy Samantha using one of their computers.

And now,  for New York Fashion Week Diane Von Furstenberg is collaborating with HP on a Fashion’s Night Out event to be held at her Meatpacking District (NYC) studio. Visitors will be able to play in what’ll be known as the “HP Experience Lounge”, where one can play with new HP technology along with posing in DVF in a photo booth and printing the images out on wireless printers.

DVF HP Fashion’s Night Out Event

DVF HP Fashion’s Night Out Event

All images: Anne Marie Boyhan from her iPhone except DVF HP Fashion Night Out courtesy of Fashionista.com

Related posts:

  1. Grazia & Harvey Nics Beauty Event Giveaway
  2. What She Wore: London Fashion Week a/w 2009
  3. What She Wore: London Fashion Week s/s 2010
  4. Editors Picks: London Fashion Week s/s 2010
  5. The Inside Scoop from Day 3 of London Fashion Week
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