27/09/09 – Goffs Millions Race Day

September 26, 2009


Goffs Millions Race Day at The Curragh takes place on Sunday, September 27th 2009.  Brown Thomas is sponsoring a prize to the value of €20,000 for the Most Stylish Lady on the day; the largest prize of its kind ever presented at a race meeting in Ireland.

With the fashion and style stakes raised by champion proportions, it will be a difficult task for the judging panel, which includes glamorous TV Presenter Amanda Byram (pictured), Publisher and TV Presenter Michael O’Doherty and Stacey O’Donnell of Brown Thomas.

All of those short-listed will be invited to The Brown Thomas Champagne Bar, where they will await the announcement of the Most Stylish winner and will also receive goodie bags compliments of Estée Lauder.  The Estée Lauder Beauty Rooms will again be on hand to offer ladies make-overs and touch-ups throughout the day.

The highly-anticipated Goffs Millions Races offer a total prize fund of €3.2million to be split across two races; the Goffs Million Mile and the Goffs Million Sprint.  Each winner is guaranteed to take home a staggering €1million, making these Europe’s richest races for 2-year olds. Without a doubt, the Goffs Millions Race Day is the most important date in the Irish racing calendar and one not to be missed.

Following the success of the Goffs Millions Race Day in previous years, this year’s event promises to be a truly magnificent occasion with spectacular racing, pageantry, glamour and entertainment.

Style Tips for The Races – by Shelly Corkery, Head of Fashion Direction at Brown Thomas

1. Dress for the Occasion
Race wear sits in its own distinct sphere within the realm of fashion.  It should be lady-like, elegant and feminine and most essentially remember that it is daywear.  Race wear is oftentimes confused with eveningwear, with some women dressing more appropriately for a night out than a day at the races!

2. A Passion for Fashion
Don’t forget to be fashionable! Race wear does tend to have a certain “look,” however it is important that the outfit reflects or incorporates current style and trends.

3. Co-ordination is Key
Clever coordination of your outfit is a must.  It is not necessary to match colours and fabrics from head to toe, however well chosen accessories which compliment the look can add wow factor. 

4. Killer Heels
Leave the stilettos at home! There is no reason why you can’t be stylish and spare your feet at the same time, as platforms and wedges are the key shoe trends for the season.  Peep toes and mary janes will also work well.  Comfort is of the essence, so make sure to wear in new shoes beforehand.

5. Top it Off
A great headpiece can really add to the look and is seen by many as an essential part of race wear.  Whether it’s a clip of feathers or a hair accessory, a well chosen headpiece and jewellery can complete the look.

6. Perfect Grooming
It is important to look well groomed.  Immaculate makeup and perfectly coiffed hair can make the difference.

7. Don’t Forget Your Natural Style
Style is what suits you, so don’t be afraid to dress with attitude and flair. You’ll never look stylish if you’re wearing something you feel uncomfortable in, so be sure your outfit is a good reflection of your personality.

The most important advice? Walk tall! If you carry yourself with confidence and grace you’ll look stunning no matter how much (or little) your outfit cost you!

Goffs Millions Race Day
Sunday, September 27, 2009
13:00 - €20,000 for the Most Stylish Lady - All Ages Buy Tickets

Related posts:

  1. Race Day Dresses – any tips?
  2. Surviving The Galway Races
  3. What to Wear to the Races
  4. Ladies Day at The Dublin Horse Show 2009
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2 Responses to “27/09/09 – Goffs Millions Race Day”

  1. Sarah Says:

    I think the judges at Goffs Race Day should be ashamed of themselves. The women at the event showed such fabulous style, originality and personality, yet the judges chose 3 extremely boring black and white outfits for the final.

    It was a disgrace.

  2. E Says:

    It was a fix!

    The woman who won is Elaine Bennett Toolan, former marketing manager of Brown Thomas (see http://www.tribune.ie/archive/article/2003/feb/23/puts-all-others-in-the-shade/ ).

    She was so sure of herself, I knew there was something up.

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