First Look: Anna Dello Russo for H&M

October 4, 2012

So after a much anticipated wait (since the collab annoucement in May), Anna Dello Russo landed at H&M South King Street today. Doors opened at 9am and from what I could see there wasn’t the massive queues of previous years.

Anna Dello Russo’s accessories collection for H&M is blingy and gold so if that’s not your style, look away now!

The first person arrived to queue overnight at 5.15 am, getting to shop at 9am and those of us who landed at 9am got in by 9.20am.

A happy shopper at ADR H&M

In the usual drill of previous collaborations, H&M let 20 shoppers into a “pen” for 10 minutes and it was literally a case of grab what you can and go. This time around, it was much harder, as all the accessories were in boxes. Beautiful as they are (and will be, sitting on any dressing table) but one had to look at a label below the box to figure out what one was getting and fumble about with the boxes to check everything.

Earrings in boxes

My favourite items are the serpent bracelets. Bold and gold, they are ultra glitzy and have that Anna Dello Russo wow factor.

The serpent necklace is also impressive. I was debating whether to buy it or not but once I tried it on there was no going back – it’s amazing!

The snake neckpiece cost €49.95, cuffs ranged between €30-€50 and there were bigger, bolder chain necklaces for €99.99. The fabulous array of opulant earrings are perfect for rocking this season’s larger than life jewellery trend, and I would’ve bought them if only I had pierced ears!