Shopwatch: Elizabeth Hurley Beach

July 11, 2010

Daily Digest

Shopwatch: Elizabeth Hurley Beach

Elizabeth Hurley Beach is a Women’s beachwear, swimwear and accessories previously only available in such high end establishments in the UK such as Harrods and Selfridges. It’s also sold in uber glam hotel shops in the One and Only Resort Reehi Rah in the Maldives, Amanpuri in Thailand and Cotton House in Mustique.

Elizabeth Hurley Beach opened it’s only Irish shop today in good old fashioned ribbon cutting style and Hurley herself was on hand to help customers for two hours.

Elizabeth Hurley

Elizabeth owns the company and is quite involved in the day to day running of it from designing to sourcing the fabrics; she also models the collections on the website, where she looks AMAZING!

Interesting fact – I met a former employee of hers recently, who is under a disclosure agreement and couldn’t give me much detail about her but did say that she is lovely to work for and hates the way the paparazzi call her “Liz” Hurley and not Elizabeth. “It’s like calling Victoria Beckham “Posh” to her face.” I’d often have referred to her as Liz so I’m calling her Elizabeth from now on…you know, just on the off chance for when I meet her in person!

The collection

Fans of the collection include Heidi Klum and Kate Moss (you can just imagine the uber glam one pieces on the likes of Cheryl Cole too) and prices start at €77 for a bikini and €95 (down from €144) for a kaftan.
Bikini tops and bottoms are sold separately, so you can mix and match sizes and styles. The tankini tops come in the same fabric as the bikinis.

Sizes come in XS, S, M, L and XL which is not ideal unless you’re a standard cup-size. There don’t appear to be any under wired styles either which means that this collection is out for you if you’re in any way bigger on top and need some support.

Not a bikini lover?

For those of us without Elizabeth Hurley’s body, try the tankini (pictured here on her) or a kaftan, which are more appealing for most of us. I’m always on the lookout for Kaftans with embellishment so my favourite piece from the collection is this silk Raj Kaftan in red (€472). Here’s wishing I could have it!

Cutler & Gross sunglasses

Otherwise try a fab pair of sunglasses. I was very excited to learn that the boutique also stocks Cutler & Gross sunglasses – exclusive to Elizabeth Hurley Beach Boutique.

Victoria Beckham is a huge fan and the Cutler & Gross 0811 style (costing approx €460) is one of the few non DVB (her own brand) sunnies that she wears. She’s even collaborated with the brand for her own sunglasses collection so they must be good! This is the king of big sunnies and I’d recommend this style for non bling loving advanced sunglasses wearers only.

Opening Times

The Elizabeth Hurley Beach Boutique (Telephone 045 520501) will be open throughout the summer at Kildare Village.  Kildare Village is open seven days a week and has late night shopping on Thursday until 8pm and Friday until 7pm.

The shop also stocks Philip Treacy hats so should have a big allure for race day goers trying to stand out on Ladies Days around the country.

Images of shop launch : Kieran Harnett

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5 Responses to “Shopwatch: Elizabeth Hurley Beach”

  1. mis jo-jo Says:

    word has it Liz is appearing at the VIP awards tonight in Dublin, as is Jordan (aka Katie Price).. will be interesting to watch :)

  2. Annemarie Says:

    Really? Yes it will, it doubt if they’ll be appearing alongside each other, they are like chalk and cheese.

  3. mis jo-jo Says:

    not to gossip…. but . (we all love some gossip!) .. word now has it that Liz pulled out of the VP awards when she heard Jordan was there… so no show for Liz !!!! not surprising.. as Liz and Jordan on the opposite end of the scales when it comes to style..

  4. Annemarie Says:

    You’re great at the gossip Mis jo jo! Jordan was a state at the VIP awards in an uber short white dress. here are some pics from the night My best dressed at the VIP awards were Colette Fitzpatrick in Fran & Jane and Glenda Gilson in a red Jovani dress.


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