David Beckham Bodywear for H&M

February 1, 2012

Daily Digest

David Beckham Bodywear for H&M

David Beckham’s debut underwear collection for H&M hits stores tomorrow and the shots for the campaign leave little to the imagination.

Becks and his design team worked with pieces from David’s own wardrobe, incorporating his own unique style aesthetic in order to create and build a meaningful bodywear brand from the outset. It’s why the waistband branding is minimal: instead, the signature is found in the design of the pieces themselves.

“Working with a team has always been a key part of my life and I found that to be the same when developing this range. Collectively with my design team we spent time working on the feel, fit and style to ensure the product is not only something I would wear but one which I would be proud to put my name to. I always want to challenge myself and this was such a rewarding experience for me. I’m very happy with the end result and I hope H&M’s male customers will be as excited as I am.” he said.

The collection is made up of black, white and grey cottons – the right shade of grey for a long-length vest and the perfect sleeve length for a fitted T-shirt.  There are four underpants styles – briefs, trunks, boxer briefs and woven boxers; three tops – David’s perfect T-shirt, vest and Henley; and then two bodywear styles – pyjama bottoms, and also long johns, the secret favourite undergarment of many men in the colder months!

We hope to see more of David Beckham for H&M (literally) in what is the first of many planned with the Swedish high street chain.

Prices:  range from €9.95 for briefs to €12.95 for boxers, T-shirts and vests and €24.95 for long sleeved t-shirts, pyjama bottoms and long johns.

Availability in Ireland from 2nd February: H&M Dundrum, Liffey Valley, Whitewater, South King Street, Cork and Kilkenny.

Related posts:

  1. Collection We Covet: Victoria Beckham AW 10
  2. 5 Minutes With David Greene (Style Wars)
  3. Shopwatch: Superdry
  4. 5 Minutes With Nina Divito
  5. Peter O’Brien for Arnotts
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