Coleen Rooney Swimwear

March 13, 2012

Daily Digest

Coleen Rooney Swimwear

Coleen Rooney has just launched her first ever swimwear collection for Littlewoods Ireland and it has everything needed to look hot this summer. Much of the range is created with the beach in mind but Coleen has also created dresses in the collection with a summer evening theme.  Now all we need is the good weather!


Tara (left) wears jersey maxi dress €72, Coleen (centre) wears beaded hem dress €92 and cut out T-bar heels €59. Pippa (right) wears embroidered cover up €44, all from Coleen’s Littlewoods line.

We caught up with the WAG turned designer yesterday in Dublin to get the lowdown on swimwear for summer and how she manages to look so good in a bikini:

WSW: Given your love of beach holidays, it’s very apt that you’ve designed a swimwear collection for Littlewoods. What advice would you give to women choosing swimwear for their holiday?

CR: I designed this range for real women with all body shapes in mind. There really is something for everyone, whether looking to cover up or show off your curves on the beach.

It’s all about the fit.  Different swimwear styles suit different body shapes. For me, that’s a full brief and a halter top. Colour is also important. Colours can pop against a tan, so go for something vibrant. At the end of the day, a bit of confidence always helps too.

WSW: You always look great in a bikini, what are your tips for staying in shape and getting bikini ready?

CR: Monday to Friday I try to be good food-wise. I go to the gym three times a week but allow myself treats or a meal out at the weekends. Otherwise, I’d go mad.

WSW: We’re a bit obsessed with Kaftans and beach cover-ups here at (we find it hard to find nice ones) – can you tell us about the Kaftans in your collection for Littlewoods?

CR: I love a good beach cover-up, you never know what the bars and restaurants are like (whether they allow you to wear swimwear or not) so I always have a cover-up handy.  I like the idea of matching bikinis with cover-ups and  there are white, pink and yellow with paisley kaftans as part of my Littlewoods range.

Jersey maxi dresses are also fab as cover-ups too. There’s a gorgeous black one with a beaded halter neck (€52), in my Littlewoods line. It’s perfect for instant glam from beach to bar.

WSW: You modelled the collection yourself in the shoot for Littlewoods– what preparation went into getting ready for the shoot?

CR: It took me a while to come around to the idea as I’d never modelled swimwear before but I figured that if I’m being photographed by paparazzi on holidays anyway, why not do it in a proper shoot where I can decide on things like “the right angle” etc!

The shoot was in January so I had to be pretty disciplined over Christmas, which was hard! I’d never done this before but suffice to say that I’m happy with the shots.

Coleen is in Dublin for interviews again today and tweeted from O’Donoghues pub in Baggott Street last night, having a well deserved half a Guinness with her mum and management team. They went on to Lillies Bordello.

Availability: Coleen’s swimwear collection is now in . Cover-ups €44 , bikinis from €37, tankinis €44.


WhatSheWears pictured with Coleen in Dublin yesterday – she was wearing the Chiffon Beaded Skater Dress (€92) from her Littlewoods line.

Read our tips on Swimwear to suit your bodyshape

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  3. Top 5: Kaftans
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2 Responses to “Coleen Rooney Swimwear”

  1. Aoifs Says:

    She sounds lovely, like the fact that she modeled them herself. Like the look of the stuff. Is she wearing gigantic heels in that pic!

  2. Annemarie Says:

    Yes her heels were high, loved them, nude cut out sandals, you can see them in the pic above with the purple dress. €59 from her collection. She is very down to earth

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