What She Wore: London Fashion Week s/s 2010

September 24, 2009

Daily Digest

What She Wore: London Fashion Week s/s 2010

What a week was had at London Fashion Week which ended with the Burberry collection for spring 2010. The 25th edition of the event was probably the most exciting since Galliano exhibits, with a star studded audience in attendance (which is more usual for Paris than London) like Gwyneth Paltrow, Freida Pinto, Dev Patel, Emma Watson,– and that was just the front row!

Statesiders flew in for the evening – amongst them Mary Kate Olsen and actress Liv Tyler who admitted that her British girlfriends are “always more stylish”.

Infamous photographer Mario Testino was there too, and this time in front of the camera. Anna Wintour, US Vogue editor must be wrecked tired as she managed to attend the show, indeed all of London Fashion Week, straight after New York Fashion Week which took place last week!

Emma Watson, the new face of the Burberry campaign made the trip back from the US too where she is currently studying at Brown University. She wore an uber-short gold number by Burberry (pictured) and was very excited to be there.


It’s customary to turn up at a designer’s fashion show wearing one of their pieces. Dev Patel who is pictured here with his girlfriend Freida Pinto (both of Slugdog Millionaire fame) wore  pieces from the outfits that were strutting out before them on the runway to the sound of The Kooks. Patel wore one of Burberry’s white T-shirts with a subtle white Scottish cross, which he claims, served him well during his Slumdog film promotional tour.

Victoria Beckham changed the rules by appearing in one of her own dVb dresses. She was followed by Lady Victoria Harvey who wore a glitzy D&G dress because” the Burberry one she had at home was too heavy”. At least she wore a Burberry coat over it.

Burberry Prorsum 2010 collection

Fashionistas aside, the Burberry spring 2010 collection is chic, sexy, short, draped, glamorous, and aimed at the 18-25 year old set. Christopher Bailey, chief designer for Burberry, was back home in Blighty and he knew it, pulling off his best show ever.

The iconic Burberry trench coat was there (pictured centre) and welcomed back with a military and camel twist – perfect timing for a colour and style that are set to continue into next year. The trench was also reinvented on the catwalk in metallic silver.

The show was streamed live online and from Burberry’s flagship store in London and can be viewed here.

And on they went to the after-party where Alexa Chung and Agyness Deyn were DJ-ing it up a storm.

Related articles

What She Wore: London Fashion Week (a/w 2009)

Muse of the Month: Emma Watson

Top 5: Trench Coats

Collection We Covet: dVb

Related posts:

  1. What She Wore: London Fashion Week a/w 2009
  2. Muse of the Month: Emma Watson
  3. What She Wore: MTV Video Music Awards
  4. Top 5: Trench Coats
  5. What She Wore: 2009 Cannes Film Festival
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5 Responses to “What She Wore: London Fashion Week s/s 2010”

  1. Camilla Says:

    The Burberry trench is what a true investment is, i have yet to see someone it doesn’t flatter. You can dress it up and dress it down.

  2. Annemarie Says:

    Yes love the Burberry trench. Have you seen their website, dedicated to photos of people wearing their trench coats? http://www.artofthetrench.com , it’s inspirational!

  3. tech forum Says:

    I really love Freida Pintos performance in slumdog milionnaire. She is a great and beautifull actress. So now it is just awesome, that she will become the next bond girl.


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