I’d never seen a room filled to the brim with so many women. From PR’s to beauty editors, brand managers and bloggers –all waiting with baited breath to find out who scooped this years Prudence Beauty Awards.
Compared by TV3 star Sinead Desmond at the swish Gibson Hotel in Dublin, the awards are independently judged by a panel of industry experts and are dedicated to rewarding great beauty buys that perform for pocket-friendly prices.
Winners included Lacura Face Care Double Lift Regeneration Cream – an anti wrinkle wonder-potion from German discounter Aldi (€6.99), which bagged one of Prudence magazine’s coveted Best Buy Beauty awards. The supermarket brand beat off competition from established skincare brands like L’Oréal Paris, RoC and Bliss. A peptide, retinol and vitamin E mix convinced judges that this performance skincare product is a great buy for Irish women who are crying out for quality products that don’t break the bank.
Other winners on the night included Irish brand L’Onglex (we at WhatSheWears.ie are firm followers of their nail care blog) which cleaned up in the Hands and Nails category for its excellent Acetone-Free Nail Polish Remover (€3.67) and Penneys which scored two gongs for its SPF30 Sun Lotion (€2.70) and Ta Ta for Now Concealer (€3), which judges said mimicked much more expensive brush concealers.
What She Ate: Not much as I was so busy talking to beauty bloggers Lee Kutner (Mwah.ie), Kirstie McDermott (Beaut.ie and Prudence Beauty Awards organiser), brand people Emily from Trilogy , Fiona Cooke of Coty , PR Aoife Horgan (Theprboutique) and fashion blogger Rosemary MacCabe (Irish Times).
What She Drank: Bulmers Light
What She Wore: Check out the social snaps over on PrudenceTweet