Archive By Alexa the M&S collab with Alexa Chung

April 13, 2016

Daily Digest, Video

Archive by Alexa brings together a modern icon of British style Alexa Chung, and a long standing icon of the British high street, Marks & Spencer.

 

This is a unique approach to a collaboration. Using the rich and extensive Marks & Spencer Company Archive in Leeds, Alexa and the M&S design team have embarked on a journey of rediscovery.

 

The collection includes pieces from the forties through to the noughties. From timeless pieces like the Frances trench coat in luxe olive, taken from an original fifties gabardine trench; to quirky style statements, like the vivid paisley print Eliza dress, a remastered apron from the fifties. Creating a rich and eclectic aesthetic with an air of the nostalgic.

 

The supporting campaign shot by photographer Tom Craig, sees Alexa herself taking creative ownership of the mood and direction. Alexa uses her unique styling ability and aspirational aesthetic to reproduce these heritage pieces afresh; paving the way for a wholly unique and exciting collaboration. 

Alexa Chung comments;

 

“I have always had an affection for Marks & Spencer. I am thrilled to be part of this special and unique project. There was something very touching about looking back through the British fashion and social history for which M&S is synonymous”.

 

Belinda Earl, Style Director for Marks & Spencer comments;

 

“Working closely alongside Alexa on this project was such an exciting way to develop a collection as it was more about rediscovery than design. We were physically able to look back through the decades and redefine the aesthetic of this collection; toying with influences from the forties, sixties, eighties and even the present day; highlighting how timeless and relevant style and quality can be”.

 

Steve Rowe, CEO for Marks & Spencer comments;

 

“It was a hugely insightful experience allowing Alexa full access to our Company Archive. Marks & Spencer’s history is vast and quality design has always been paramount; therefore using our expertise and classic designs and Alexa’s unique eye and approach to style, our collaboration was born. A new womenswear collection, curated by Alexa, with heritage firmly at its heart”.

 

This project is the first of the ‘M&S &’ series**. A sequence of unique, exclusive collections in collaboration with some of today’s most exciting designers, brands & fashion icons.

 

The Archive By Alexa collection is available in Grafton Street, Mary Street, Dundrum, Liffey Valley and Cork and online at marksandspencer.ie

Prices range from €29 for the Ruth vest two pack, to €135 for the Frances trench coat.

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