Guest Editor: Aideen Finnegan (WWIWT)

January 9, 2012

Daily Digest

Guest Editor:  Aideen Finnegan (WWIWT)

The brains behind are a gaggle of gals who like to write about fashion from a ‘normal persons’ perspective. Don’t expect label-slaves or strict sartorial rules from these bloggers, they’re all about celebrating the fun side of fashion.

We managed to nab Aideen Finnegan to guest edit for us this month. Aideen tells us her tough but feminine style is inspired mostly by the music industry. Here are all the other things that get Aideen excited about fashion.

– The autumn/winter 12 designer collection you’re most looking forward to in February?

Isabel Marant. Her last three AWs have knocked everything else out of the park. I love how she walks that fine line between sexy and understated. She also knows how to have fun. One of my most joyous shopping experiences was a few months ago when I bagged myself a purple Etoile sweater on sale in Costume in Dublin. I had endorphins flowing through my body for days after that purchase!

– Spring/Summer 2012 designer collection

Alexander Wang. He’s the king of chic sportswear. How’s that for a paradox? In fairness, it’s more like gig-wear than gym-gear. There are mesh bomber jackets, body con-esque leather and ethnic prints of an Aztec ilk. He’s even thrown a bit of floral in there for good measure.

– Spring Summer trend and how you’ll be wearing it

I don’t know if I’m brave enough to try it but I love head-to-toe prints. When it’s done well it’s just so visually arresting. I loved the Patrick Demarchelier / Agyness Deyn photoshoot in December Vogue. Agy was rocking  Louis Vuitton, Gucci and Phoebe Philo prints. I might play it safe and go with just a floral printed blazer and shirt. I’m not sure I can commit to the whole look. It’d be very much one of those trends that women love and guys haaaate.

– Indigenous shop in Dublin

I love Bow in the Powerscourt Centre. You feel creative by even just walking into this soufflé of a store! Dainty jewellery and scarves adorn tables and spill out of drawers, clothes by Irish designers drape seductively from rails and hangers. Wendy, Mags and Eilis are also super sound. You’ll overhear the ladies chatting to local designers who’ve nipped in for a chat. Sometimes it feels like you’ve wandered into some sort of bespoke workshop rather than a retailer.

– Make-up look

Make-up blogs have changed my life. I used to be a disaster but thanks to, Pixiwoos and Lisa Eldridge, I look less like the girl in the Lotto ad who lets her dad apply her wedding make-up!

– Dress

Irish designers Emma Manley and Kate and Ava have persuaded me to get back into dresses. For a long time, I had been putting the legs away. But that all changed with Manley’s boxter skirt and shirt (pictured) – technically not a dress I know, but work with me here! Naturally, I wear a cami under the shirt. Her designs are modern, slick, with clean-lines and with a hint of TOUGH.


I’m obsessed with my Merle O’Grady Gradient Pendant (pictured). It’s quirky and edgy but still retains a real feminine quality. Generally I prefer the heavy to the dainty (much to my mam’s dismay) but I do love the Nashelle circle chains from Loulerie on Chatham Street in Dublin. The high street does have some fantastic pieces but it’s not where I tend to shop. It’s not that I’m exclusively into designer, it’s just that I have a few pieces (including a silver Mother of Pearl bangle which used to belong to my grand-aunt) that I wear all the time. When it comes to jewellery, I’m a firm believer in having a few signature items that you really, really love.

– Shoes

If money was no object, I’d buy these Gava pumps by Isabel Marant (pictured). I love the contrast between the raffia and the leather. Apparently Isabel came up with the idea of the cuff after watching surfers on their boards. Legend!

– Handbag

The bag I’m toting around at the moment is this Bottletop Bellani bag (pictured) I bought online. It’s handmade from recycled ring pulls (which makes it light as a feather) and it gets almost as many complements as Kylie Minogue’s arse. I wore it when travelling around Argentina and people were very taken with it. Every time it went through a scanner at the airport, there were security guards fawning over it!

– What was your favourite Christmas present this year?

My boyfriend gave me Jasmine Rouge by Tom Ford for Christmas (pictured). It’s a scent I’d been lusting after for months. Most of Ford’s perfumes are unisex but this one is all woman. It’s dusky and rich and a tiny bit spicy. It’s the perfect sexy night-time scent.

– Your top style tip?

Be inspired by editorials but use street style blogs to help you pick out interesting looks.  If you’re on a budget (and who isn’t these days!) style blogs like India Rose’s often feature girls who wear high street clothes but in a really interesting way. Something you bypassed in H&M could suddenly be seen in a whole new light.

–    Gillian Brett

Related posts:

  1. Guest Editor: Corina Gaffey
  2. Guest Editor: Sarah Rickard
  3. Guest Editor: Annmarie O’Connor
  4. Guest Editor: Roxanne Parker
  5. Guest Editor: Angela Scanlon
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2 Responses to “Guest Editor: Aideen Finnegan (WWIWT)”

  1. Nora Says:

    love fridays even more reading your fashion ideas, keep it going.

  2. Nora Says:

    love the shoes and the bag, think her style is very much me.

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