WhatSheWears.ie is an award winning style site run by Anne Marie Boyhan covering the latest in runway trends, celebrity style, shopping and beauty secrets.

WhatSheWears.ie is also a FREE weekly newsletter, where,  every Friday we send you Friday Fashion – a round up of  fashion tips, competitions, lifestyle must-haves, affordable fashion picks inspired by the catwalk and styling tips for every occasion – straight to your inbox.

The Website

The site is built on WordPress and I use Blacknight to host WhatSheWears.ie.  The WSW logo was designed by Ivan Morgan who took my rambling idea and made it brilliant.


The images I use are from publicists, retailers or my own and I aim to credit all images I use. If you believe I have used an image in error please contact me and I will remove it immediately.

Is it just you?

No. I also run guest posts from regular contributors, which are clearly marked on each article. If it has no name on it, it’s by me, Anne Marie Boyhan.

WhatSheWears.ie is on Facebook and Twitter  and you’ll find me taking behind the scenes photos at press events, giving shopping tips and snapping all things fashion on Pinterest and Instagram.


WhatSheWears would not happen without the wonderful insights from our contributors:

Meghan Costelloe: Meghan is a journalism graduate and has her own blog at Style From Scratch . Twitter: @meghaneve

Ann-Marie Proudfoot:  Ann-Marie is a regular WSW contributor, has studied and worked in fashion for years as a buyer and is an amazing personal and commercial stylist over at Proudfoot StyleTwitter: @aproudfoot

Jennifer Ennis: Jennifer works in fashion PR in London town and has her own blog on Jennifer’s ClosetTwitter: @jennviva

Gillian Brett: Gillian is a fashion journalist working for ELLE Magazine UK. Twitter: @GillianBrett

How old is WhatSheWears?

I started WhatSheWears in February 2009 and write daily (well “week daily” from Monday to Friday) here, on MSN Ireland and contribute to Independent.ie.

Can I hire you?

Yes. I’m available as a style spokesperson on editor[at]whatshewears.ie and 087 6699103. You can see where I’ve appeared or spoken in Irish media. Go on, have a nosey. I also consult in social media and using digital platforms for marketing purposes.

What’s on our virtual mantlepiece


Enjoy WhatSheWears.ie !  Feel free to drop me a line anytime on editor[at]whatshewears.ie.  Anne Marie x